Case Study Leading Mobile Content APP
Low activations to Content Stream Conversions
. Integrated Targeting across the acquired Users.
. Identified and found idle users.
. Right audience: Promoted Regional Content to Regional users.
. Right timing: Used launch of new Film to increase Streaming users.
. Relevant content: Promoted English Content to higher Income bracket users.
Content Stream Percentage w.r.t. Activations
Increased Streaming percentage of App from 25% to 65% in 4 months leading to increase in Monthly Active users and Screen views
Total Userbase (unique activations) given for this app: 4M All users acquired by using our in-house inventory. No other third party network. Non-incentivized promotions.